Insights
3 articles on insights.
Insights
Deflection vs revenue: support is your most underrated sales channel
Most teams grade AI support by tickets deflected. That metric hides the bigger opportunity: every support question is a buying signal. Here is how to treat support as a sales channel.
Marko MarinovicJune 12, 20265 min read
Insights
Best practices for building a great agent
The habits that separate agents customers trust from agents they abandon: how to organize knowledge, write instructions that hold up, set up escalation, and improve from real conversations.
Marko MarinovicMay 31, 20266 min read
Insights
How to choose a model for your agent
A practical, no hype guide to picking the right model for your Totebot agent: the everyday default, when to go cheaper, when to go stronger, and what each choice costs against your plan.
Marko MarinovicMay 23, 20267 min read